The History of the Youlhwadan
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From 1815, Again from 1971 to 2006
 


Youlhwadang, Sungyojang.

In Gangneung, a beautiful city on the east coast of the Korean peninsula,
there stands an elegant, traditional residence called Sungyojang (àÏÎéíö).  
The representative of the publisher was born in this old residence of the
Joseon period and grew up there. The Youlhwadang Publisher is named
from the sarangchae (the men s part of a house) of this residence,
Youlhwadang (æíü¥ÓÑ). Many scholars have come together in this building
which was founded in 1815, to discuss and pursue truth since then.
In this building which preserves precious classical books, paintings
and literature, there were printed collections of writings by family members of
Sungyojang, their genealogy, and textbooks containing the teachings
of ancient sages. In the early 20th century, a new educational institution
called  Dongjin Hakgyo (ÔÔòäùÊÎè)  was established in it, becoming a
historical center of learning and education. Like the meaning


of the word Youlhwadang,  intimate people
come together and talk affectionately with
each other,  this building was a center for
the preservation of traditional Korean
culture and a spirit of discussion.
The Youlhwadang Publisher which took root
in such a spirit seeks to lay a new foundation
for publishing culture based on its history
of nearly two hundred years.

A complete view of Sungyojang.
Gangneung, Gangwon-do. 1980.


 

For Arts with Beautiful Spirit
 

A view of Youlhwadang Publisher, Paju Bookcity, Korea. 2004.

It was in 1971, when Youlhwadang plunged into the then still young publishing genre of fine arts, visual media, and the traditional Korean culture. Since then, Youlhwadang has been keeping on publishing books requiring great care, yet of timeless value, with the devotion and steadfastness of a seamstress patiently completing one stitch at a time. We have defied the notion that book publishing is for fast growth and fat profits. Instead, we have operated under the mantra that book publishing is to provide a meeting place for the creator of intellectual works (the writer) and the user (the reader), where they can connect with each other and grow together. We have endeavored to create a list of published books with solid content that we can be proud of. This book list contains some 130 books, each the product of our labor of love in the past 30 some years. As each book was born with long and painful labor, so each shines forth their beautiful spirit even more brightly. It is our wish that each of our books remains as a trusted companion for a long time to those who truly need and appreciate it. We are working hard daily to create books of literary works and arts that  embody and lead our times,  and that  sustain the future of the Korean culture.   Future will undoubtedly force us to adapt to changing times here and there, but today, some thirty years after our first baby step, we are as determined as any time to remain always true to our first calling.

 


The Architectural Design of
Youlhwadang Publishing House in Paju Bookcity

 

After the Paju Bookcity Design Guide was completed in the summer of 1999, individual publishers were deciding where to build their own buildings at Paju. Mr. Yi, the president of Youlhwadang asked us to design his publishing house with the help of Prof. Kim Jong Kyu, M.A.R.U. He wanted it to set an example for other publishers in the ways it materializes the landscape strategies of the Bookcity, Youlhwadang needed to demonstrate the ideas in the Paju Design Guide as clearly as possible. Youlhwadang is a publisher of extremely well crafted books about Korean culture. These books were setting a high standard for the architectural design of the building.

A small agricultural building that we had seen on a visit to Jeju Island inspired the design. This was a black polythene fabric stretched over a steel frame in a walled yard built of Jeju Island basalt volcanic stone. The Korean idea of emptiness, the Korean idea about the color black, and the idea of the Bookcity buildings as an urban script in the landscape somehow lead to the strategy of carving the shape of the building out of an imaginary black box. Therefore, all the faces of the building that come to the perimeter of this box are black and the faces within the perimeter are transparent. All the madangs (outdoor rooms) have transparent faces and so have the long faces of the pavilion on top. These are the  carved out  surfaces. One walks through a hard blackness into a  carved out  soft transparency. It is our sculptural strategy.

The concept of space of the Youlhwadang building can be described as a cluster of studio houses arranged around several courtyards or madangs. The building is composed of 2 studio houses on the street side, currently with exhibition uses, that are connected by the entrance madang, and 2 studio houses on the river side, currently with office uses, each with its own courtyard, and the house of the writers in residence, also on the street side. The studio houses are also differentiated by colors. The walls and the bookshelves are painted in colors similar to the palette used by the Italian painter of Bologna of the 40 s and the 50 s, Giorgio Morandi.


Kim Jong-kyu, Philip Christou and Florian Beigel, the architects of Youlhwadang Publishing House, and Yi Ki-ung, the president
of the Publisher. (from the left)  2004.

 

He uses very subtle and soft colors. At least, one of the walls of every room is a wall of light. These walls of light are built of light diffusing material. And Youlhwadang building is a house of good rooms, where one goes from room to room, including madangs. It is not a house with an open plan and it not a house of corridors and rooms. It is very flexible in use and at the same time has strong architectural identity.

We think people can intuitively understand this form finding strategy and we hope that the building finds good acceptance.

April 2004,  
Florian Beigel and Philip Christou

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Catalogue

Books on Korean Art and Culture
YOULHWADANG CATALOGUE 1971-2006
(PDF Format)  

- Introduction

- Korean Traditional Culture

- Korean Art and Art Theories

- Collections of Photographs 

 

 

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Contact Us

 

Youlhwadang Publisher

520-10, Paju Bookcity, Munbal-Ri, Gyoha-Eup

Gyeonggi-Do, Korea

TEL 82-31-955-7000~5
FAX 82-31-955-7010
homepage:
http://www.youlhwadang.co.kr
email : yhdp@
youlhwadang.co.kr

 

Foreign Rights Availability

Please email Soojung Yi at ysj0710@youlhwadang.co.kr 

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